The Standup Connection
The Leader in one stop Paddleboard Distribution and beyond

Are you wondering what all the buzz is about?
Have you heard about the latest fitness craze? Look no further. The Standup Connection is your one stop shop for everything Stand Up Paddle Boarding.
The Standup Connection is the only full service Paddle Board Shop in Lake Havasu City, Arizona. If you want to jump into Standup Paddleboarding with both feet and purchase all you need, or dip your toe in the water with a rental - with or without lessons, we have the highest quality equipment for sale and rental, the most professional and seasoned instructors and the most complete in-store and on the web selection you will ever need. We are located in Lake Havasu City, Arizona - Newport Beach, California - Canada - Hawaii - Cabo San Lucas - The Bahamas and the Caribbean. We have the whole package - quality, price, expertise and beyond. The Standup Connection!
The Standup Connection is setting the standard in the Distribution / Manufacturing and retail sales of the best quality high performance handcrafted  SUP equipment backed by unparalleled customer service in the world.

We specialize in Customer service and building relationships that last by bringing these products to shops and world renowned resorts by offering Packages that include Logistics, Certification of instructors and most of all supplying the worlds most stable and comfortable
SUP boards in the world. Our Manufacturing capabilities allow us to create a unique niche in the Market by allowing the customer to create anything from a one off custom epoxy board to the up and coming company by providing private label boards and accessories. Brands manufactured under the same roof include Becker, Ron House, Gerry Lopez, Riviera Paddlesurf, Laird, SUP ATX, Outer Harbor, just to name a few. All of these brands are hand shaped under the most stringent quality control in the industry.

The Standup Connection has chosen  Lake Havasu City as it's headquarters much like the auto industry has chosen the town of Yucca just 30 miles away for the FORD proving grounds. We are very committed to producing the very best in
Flat water SUP while keeping our San Clemente Surfing Roots. We feel that if the products that we distribute can stand up to the elements of extreme heat, direct sun exposure, and countless hours of SUP rentals then that is a product we proudly stand behind. We have set the standard for research and development on brand name equipment that is used every day in the SUP industry. Plain and simple the products we deliver stand the test of time!

So if it is just a board package for yourself, Shop,
Hotel or  Resort we have a turn key package for you. Look No Further! We Host a staff of Certified Professionals who will Certify your resort in the art of Yoga-SUP / Pilate-SUP / SUP-fusion in addition to setting the Standard in SUP safety, water rescue skills, advanced SUP skills, CPR/AED and much much more.

Our diverse selection of equipment guarantees you the best in value and in Brand Names. Weather it be a SUP ATX Board and Paddle package for $785 or outfitting your shop or resort, The Standup Connection is truly your one stop SUP shop. Where we always Ship Your retail purchase for free in the Continental U.S.

Check out our
Dealer Programs and let us help you to become a successful SUP dealer TODAY!
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